Melinda McDaniel, CHS alumna and member of the College of Human Sciences Alumni Board of Directors, was recently featured in the Tallahassee Democrat. She was also recognized as one of the reader-selected 2007 Top Women in Business.
Article published Mar 28, 2007, Tallahassee Democrat
Local treat blooms with age

Photo by: Steve Liner
Melinda McDaniel created The Marinated Mushroom 19 years ago.
By Steve Liner (Reprinted with permission.)
DEMOCRAT BUSINESS EDITOR
Boysenberry Bliss?
Regulars at The Marinated Mushroom's lunch cafe and customers of Melinda McDaniel's catering service of the same name know about Boysenberry Bliss and soon, McDaniel hopes, so will everyone else.
McDaniel started The Marinated Mushroom 19 years ago on April 1 in the same Capital Circle Northeast location where it is today. Over the years, the catering operation and the small cafe of the same name have come to do very well, but it was not ever thus.
McDaniel had arranged a loan to get her operation up and running.
\"On that April 1, I opened in the red,\" she said. \"I mean, I did not have a single dollar left.\"
It was a tough time, and, in fact, McDaniel said it took \"five to eight years\" for her business to catch hold. Now it is a Tallahassee institution, but the business remains very small and mostly involves family.
McDaniel said, \"I always wanted to cook and do something with food.\"
She remembers the Easy Bake Oven she received in fifth grade.
\"My parents joke now that if they had known how hard I've had to work, they would never have bought the Easy Bake Oven,\" she said.
Dreams of a career as a nutritionist were literally blown away in a laboratory explosion at Florida State University.
\"I left that lab, walked up the hill to my adviser's office and said, 'I've taken enough chemistry,' ” she said. She went on to get her degree in human sciences.
Marriage and motherhood followed along with part-time jobs (''I wanted to work so that I take charge of raising my son\") as a dental assistant and with the Red Cross. Ultimately, it was cooking at Faith Presbyterian Church and Thomasville Road Baptist Church that led most directly to her current career.
She started \"taking on a little party here and a little party there.\" Before long, this new catering role was beginning to pay the bills and make ends meet. That is, until the bubble burst.
\"You do realize you have to have a license, right?\" McDaniel recalls as the question that changed everything. The answer, of course, was no, she did not realize she needed a license.
What followed was a trip to the county health department and the city for the appropriate information and licenses. What she learned was she needed a \"chunk of money\" to go forward with the career she was enjoying and that met her son's needs.
It happened to be Christmas time, so when she visited her parents in Bonifay they knew something was wrong and asked about it.
\"I told them what I'd found out and said I'd really like to start a business but don't know how,\" she said.
Her father helped her get the financing together that she needed.
She said her business life since that time has been a journey of faith.
\"I remember when the display case came in I thought, 'Now everyone will know I'm in business,' ” she said. But it didn't work out that way. Still, today most of her business comes from referrals or word-of-mouth advertising.
But it was especially hard in the beginning without much of a customer base.
\"Here you go, God,\" she said one day. \"I know you gifted me to do this, and I feel I'm doing what you want.\"
She measures the turnaround from that moment.
She has become passionate about licensure for caterers (still required, but now from the Florida Department of Business and Professional Regulation). It is a fairness issue, she said, as well as a health one.
\"We do what we know to do to ensure the health of our clients,\" she said recently. \"I have invested in the proper equipment as well as food safety training for every one of us on this staff.\"
\"It's costly to have a business,\" she said. \"There is a massive amount of money that must be spent to stay in business.\"
And she's not pleased to have to compete against caterers who are unlicensed and thus avoid the necessary investment.
\"It's not right - not fair, not good,\" she said. \"If there is a reason for a license, everyone should have one if they are doing that business.\"
For some time, she said, she has dreamed about getting at least some of her signature products out to a broader audience.
\"You know, I had gotten to the point I had given up,\" she said. \"I couldn't find a processor.\"
But, finally, the dream is coming true.
Within six weeks Boysenberry Bliss, a bottled version of one of The Marinated Mushroom's clients' favorite salad dressings, will be in hand and available for take-home sales. Not long after will come Fudge Pecan Pie, another customer pick. And there are plans on the drawing board for pralines, biscuits and McDaniel's mother's cornbread dressing.
The personal food line is called Family Traditions, and the salad-dressing bottle's label has a photograph from McDaniel's parents' wedding.
The food line should help even out what McDaniel calls \"a very seasonal business. We have four seasons in Tallahassee: wedding season (March through June and early fall), Christmas season (late November and most of December), legislative season (spring when the Legislature is in session) and dead season.\"